Privacy policy

Privacy Policy

This policy sets out the uses of your personal information by The Authentic Bermuda Shorts, Ltd ("we," "our," "the website www.theauthenticbermudashorts.com," collectively "TABS"). We want to ensure that you are aware of how we collect, retain, and use your personal information and the steps we take to protect it. This policy also provides information regarding your personal information rights.

Our primary use of your personal information is to enable us to provide you with products and services. Our goal is to provide the best customer experience.

Please read this privacy policy. The use or continued use by you of TABS’ products, services, and the website shall be deemed as your acceptance and agreement to the terms of this privacy policy. Employees who remain employed at TABS shall be considered to have agreed to the provisions of this policy.

What Types of Personal Information Do We Collect?

The types of personal information we collect depend on how you interact with TABS and can include the following:

• Title, name, gender, age, date of birth, email address, mailing address, billing address, phone number, marital status, location data, IP address.
• Sales history, payment details.
• Details of your visits to our website and which site you came from to ours.
• Information relating to ads that you clicked on.
• Store camera recordings (the cameras do not use facial recognition or collect biometrics and are operated on the basis of our legitimate business interests).
• Information contained in CVs or resumes.
• Information from third parties who may collect information on our behalf, such as Shopify. (We are not responsible for any third party’s policies.)
• Information obtained by the use of cookies or similar technologies in your browser.

Why Do We Collect Personal Information?

Personal information may be collected and used for the purpose of providing products, services, employment, or potential employment.

Legal Basis for Processing Personal Information

The lawful basis for processing personal information includes:

• Ensuring we comply with our contractual obligations to provide our products and services to you. For example, when you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery, or return a purchase, we imply that your consent is given for collecting and using it for that specific reason.
• Using data to assess the efficiency and security of our business and our services, based on legitimate business interests.
• Compliance with legal obligations.

How Do We Collect and Use Your Information?

We use personal information for marketing purposes and collect it:

• When you visit our website and make purchases in our stores or online.
• When you engage with us on social media or contact us via email.
• Through tracking open rates and click-through rates on emails.
• When you complete a survey or review our products.
• With your consent, such as when you agree to receive email mailings.

We use your personal information to provide services to you, including fulfilling orders, processing payments, coordinating shipping, and handling exchanges.

Disclosure of Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

• Vendors or third parties who provide services on our behalf, such as payment providers, social media companies, advertising companies, and couriers.
• Lightspeed (our POS system), enables us to sell our products and services to you. For more insight, you may want to read Lightspeed’s privacy policy: Lightspeed Privacy Policy.
• Shopify (our website provider) hosts our online store.  For more insight, read Shopify’s Privacy Statement.

In general, third-party providers will only collect, use, and disclose your information to the extent necessary to perform the services they provide to us. However, certain third-party providers, such as payment gateways and other payment transaction processors, have their own privacy policies.

International users should be aware that we may store and process your personal information and use third-party service providers outside your country of residence.

We also use Google Analytics to help us learn about site visitors and page interactions.

We may share personal information within our corporate group as part of legitimate business interests.

Age of Consent

By using this site, you represent that you are at least the age of majority in your jurisdiction and have given us your consent to allow any of your minor dependents to use this site.

Retention of Personal Information

We retain personal information for as long as it is necessary for the purposes for which it was collected.

How Can You Manage the Information We Hold About You?

Depending on your location, you may have certain rights regarding your personal information, including:

• Right to Access - You may have the right to ask for a copy of the personal information we hold about you and details of how we use and share the personal information.  
• Right to Erasure - You may have a right to request that we delete personal information we maintain about you.
• Right to Rectification - You may have a right to request that we correct inaccurate personal information we have. 
• Right to Portability - You may have a right to request we transfer personal information to a third party.
• Withdrawal of consent - You may have the right to withdraw your consent.  You are free to opt out of any of our mailing lists ay any time.  
• Restriction of processing - You may have the right to ask us to restrict processing of personal information.  

It may not always be possible to comply with your request, and a fee may apply for responses to certain requests.

We will acknowledge receipt of any request and aim to respond within 45 days, subject to extensions if necessary. For inquiries or to exercise your rights, contact us at:

Email: hello@tabsbermuda.com (Attention: Privacy Officer)
Address: The Authentic Bermuda Shorts Ltd, 12 Reid St, Hamilton, Bermuda

You also have the right to raise a complaint with the Privacy Commissioner.

Policy Updates

This policy may be updated from time to time.